Mastercard Priceless.com – Georgian Experiences

The Challenge:
Mastercard’s Priceless.com platform curates exclusive experiences worldwide, designed to reflect sophistication and cultural richness. My task was to develop engaging titles, subtitles, and descriptions for Georgian experiences, ensuring the content resonated with Mastercard’s gracious and elegant tone of voice.

My Role:
As a copywriter, I was responsible for:

• Crafting compelling titles and subtitles to capture attention while reflecting the essence of each experience.

• Writing detailed descriptions that balanced informative content with Mastercard’s refined, aspirational style.

• Bilingual adaptation—creating content in both English and Georgian to maintain consistency and cultural relevance across languages.

• Adhering to Mastercard’s strict content guidelines, including character limits, specific wording choices, and communication rules to ensure brand consistency across all channels.