Mastercard & VTB Bank Video

The Challenge:
To create a commercial that highlights the speed and convenience of ordering and receiving a new card with VTB Bank, while maintaining Mastercard’s refined tone and clear messaging.

My Role:
I was responsible for:

• Writing the full script for the commercial, focusing on a dynamic, engaging narrative that demonstrates the ease and speed of the card delivery process.

• Crafting all copy used in the ad, ensuring consistency with both Mastercard’s and VTB Bank’s brand voices.

• Emphasizing the core message of quick, hassle-free card ordering in a relatable and memorable way.