Coca-Cola Energy

The Challenge:
To create excitement around Coca-Cola's new energy drink in Georgia, establishing a strong connection between the product and positive energy through an engaging, high-impact campaign.

My Role:
As part of the McCann Tbilisi creative team, I was responsible for the adaptation of global communication messages and hashtags from English to Georgian. This included:

• Localizing the global slogan to resonate with Georgian audiences while maintaining the brand’s energetic tone.

• Adapting the campaign hashtag to #განეწყვეენერგიისთვის (“Get Ready for the Energy”), ensuring it felt authentic and relatable in the local context.

• Crafting copy for social media and campaign materials, reinforcing the connection between Coca-Cola Energy and positive, vibrant energy.