Fanta Viber Stickers (FantaStickers)

The Challenge:
Fanta wanted to strengthen its connection with Georgian teenagers by positioning itself as a fun, vibrant, and relatable brand. The challenge was to create an engaging digital experience that resonated with their everyday lives. The goal was to leverage local cultural insights to develop animated Viber stickers that would seamlessly integrate into their daily conversations, enhancing Fanta’s visibility and relevance in a competitive market.

My Role:
As part of the McCann Tbilisi creative team, I contributed to the development of “Fantastickers,” Fanta’s first animated Viber sticker pack in Georgia. My role involved:

• Collaborating on the creative concept to ensure the stickers reflected Fanta’s playful, energetic brand identity.

• Contributing to the selection and development of sticker content, using local insights to craft expressions and phrases that resonated with Georgian teenagers' everyday language—whether at school, university, or hanging out with friends.

• Supporting the adaptation of copy to align with Fanta’s fun, relatable tone, making the stickers feel authentic and engaging.

The Project:
Together with the McCann team, we created a set of 28 animated Viber stickers tailored to the interests and communication style of Georgian youth. This made Fanta the first brand in Georgia to launch animated stickers on Viber. The sticker pack featured popular catchphrases, inside jokes, and playful animations that reflected the lively spirit of teenage culture in Georgia.