Fanta video adaptations

The Challenge:
Adapting global Coca-Cola and Fanta commercial videos for the Georgian market, ensuring the messaging remained true to the original creative while resonating with local audiences.

My Role:
As a copywriter in the McCann Tbilisi team, I was responsible for:

• Translating and localizing scripts from English to Georgian, maintaining the original tone, style, and emotional impact.

• Adapting key messaging and slogans to ensure cultural relevance and linguistic flow.

• Overseeing the language adaptation process for voice-overs and on-screen text to guarantee smooth integration into the visuals.