Lemo (ლემო)

The Challenge:
Tbilisi Mall aimed to create an engaging kids’ club that would offer a fun, educational space for children. The challenge was to develop a compelling concept that included an eye-catching name and a memorable mascot—one that would capture children's imaginations while promoting playful learning experiences.

My Role:
As part of the McCann Tbilisi creative team, I contributed to shaping the brand identity for the kids’ club through:

• Collaborating on the naming process, which led to the creation of the playful and catchy name “Lemo” (ლემო), inspired by the lively nature of the club’s mascot.

• Contributing to the development of Lemo’s character concept, helping to shape his fun, energetic personality designed to resonate with children.

• Supporting the creative direction to ensure that both the name and mascot reflected the club’s mission of blending entertainment with education.


The Project:
Recognizing that kids are naturally curious and learn best through play, our creative team conceptualized a mascot that embodies both cuteness and energy. We chose a lemur—an animal known for its playful, curious nature—and named him Lemo, transforming him into the club’s friendly, educational entertainer.